OPTEMIZER https://optemizer.com Thu, 22 Jul 2021 11:34:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://optemizer.com/wp-content/uploads/2021/05/cropped-cropped-cropped-OPTEMIZER-LOGO-32x32.png OPTEMIZER https://optemizer.com 32 32 What is the necessity of Personal Branding https://optemizer.com/2021/07/22/what-is-the-necessity-of-personal-branding/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-the-necessity-of-personal-branding https://optemizer.com/2021/07/22/what-is-the-necessity-of-personal-branding/#respond Thu, 22 Jul 2021 11:24:11 +0000 https://optemizer.com/?p=3426 What comes to your mind when you think about a ‘brand’? A distinctive identity which just needs its name for the recognition, is what we consider brand. So, Personal branding is creating an exclusive niche for yourself, where a mere search engine result can portray, what are your credentials and what you work towards. Today, […]

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What comes to your mind when you think about a ‘brand’? A distinctive identity which just needs its name for the recognition, is what we consider brand. So, Personal branding is creating an exclusive niche for yourself, where a mere search engine result can portray, what are your credentials and what you work towards. Today, if you look at any famous actor, whether it be Amitabh Bachchan or Robert Downey Jr., they are a brand name themselves. We just need to know their presence in a movie to know whether the movie is going to be a blockbuster or a flop. This is called the personal branding. It’s like controlling the narrative of your face value. We’re going to come across people who will have to check your background, it could be your employer or banks while considering you for a special scheme or even your prospective marriage proposal. With respect to social media taking the forefront lead, it is now of utmost importance that we adopt and support personal branding. The Amazon’s founder, Jeff Bezos, one quoted that, “Your brand is what people say, when you are not in the room” and which is a hundred percent true.  Following are a bunch of reasons, as to why is it necessary to have a personal branding: –

1) Aids you in constructing a finer business approach: – To all the businesses out there, what is better than having your business being branded. Personal branding gives you just about that. We know ourselves better than anybody, so why not brand us ourselves. With business branding themselves on their own, it helps them to reduce costs of outsourcing the same and help themselves exploring the untapped clientele. By having a personal branding, businesses can have an influential market standing.

2) Builds up the Gig Economy: – Gig Economy is the new-age trend where people are flexible with their jobs instead of settling down with one. In the era, where the Gig economy is being adopted, by the means of personal branding, one can facilitate their way into the gig economy. You can create a virtual niche for yourself, where people can contact you whenever you are suitable for the job and this can mediate your way as a freelancer. Gig economy is here to stay and so is your virtual prominence.

3) Helps in facilitating the interview process: – Usually, the interviewers do the background check by various sources, like one-on-one interaction, tangible assistance through known people and now, with the internet being the dominant king of processes, this background check is also conducted through the internet, where the interviewers look your name up and search your profile thoroughly. This way, you would want to update yourself on the internet with your skills, qualification and the one stop solution for it is the personal branding.

4) Helps you in becoming a shining star: – By having a personal brand name to yourself, you can be distinguishable from the crowd. How does a person get to know whether you are different from the other person being considered? By creation of a personal brand, you display yourself out there to prospectors from all around. You can prove yourself to be better choice in the cut-throat dynamic competition. This can apply to a plethora of situations like prospective marriage proposals, prospective job application etc.

5) Escorts innumerable opportunities: -The sky is the limit and the world is yours to explore. By personal branding, you invite innumerable opportunities your way. You give yourself a global exposure with worldwide opportunities on your platter by simply presenting yourself as your best self possible. For instance, an employer in Germany might screen you and find you suitable for their job position, then this happens to be perfect perk of having a personal branding.

6) Creates a sense of assurance among your audience: – A person or an organization that is branding themselves, implies the meaning that they are legitimate in their approach and are no fraudulent identities. This creates a foundation of trust among people who follow you and look up to you. They will be assured of the fact that looking up to in certain opportunities won’t prove futile.

7) Signifies a wonderful notoriety: – As an Individual in the contemporary world, you are not competing with just people around you but with a larger spectrum of audience. A superlative reputation is a sure result with personal branding. One’s name can speak for itself after a sometime. By having a personal branding, we know that the person is legit. We also get to know about the skill possession and the character standing and all this work is accomplished by the grace of personal branding.

Successful people like Oprah Winfrey and the Kardashians and other to name a few, are a perfect example of personal branding today. They did their personal branding. They made themselves from the scratch and their recipe of success is the concoction of their skills, hard work and of course, personal branding.

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7 Social Media Mistakes That can be Avoided https://optemizer.com/2021/07/22/7-social-media-mistakes-that-can-be-avoided/?utm_source=rss&utm_medium=rss&utm_campaign=7-social-media-mistakes-that-can-be-avoided https://optemizer.com/2021/07/22/7-social-media-mistakes-that-can-be-avoided/#respond Thu, 22 Jul 2021 11:22:58 +0000 https://optemizer.com/?p=3425 Marketing on social media is the perfect option for your business to reach new heights. The platform which social media provides is unique, dynamic and more versatile than traditional marketing methods. Social media also works depending on various algorithms and there are some no-no’s which must be avoided at any cost. Seven of the most […]

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Marketing on social media is the perfect option for your business to reach new heights. The platform which social media provides is unique, dynamic and more versatile than traditional marketing methods. Social media also works depending on various algorithms and there are some no-no’s which must be avoided at any cost. Seven of the most important mistakes have been discussed below which must be avoided to make your marketing techniques more effective-

  1. Using individual methods for content dissemination: 

The audience on social media platforms always crave for fresh content disseminated through various techniques. A unified technique for content dissemination makes it boring and lethargic for the audience to go through content. To avoid this, the organisation must use various techniques for content dissemination over a period of time. Along with this change in content dissemination techniques, new streams of content must also be added so that the audience is not bored and have access to fresh and interesting content.

  1. Not having Social Media Marketing team on board:

Social media marketing team is one of the most important department which any business organisation must have. An on-board social media marketing team can handle most of the problems related to social media marketing instantly and without any panic. This is one of the most advantageous department which the firm can have.

  1. Not having a social media marketing strategy in place:

Social media strategy forms a broad layout about future marketing techniques, time and content. Not having a proper social media marketing strategy or schedule can make posting content on social media a bit hectic. For the business as well, it will be difficult to track down what has been posted and what has been left which can make future planning a very hectic. Therefore, having a social media marketing strategy or schedule on point is imperative for any business organisation.

  1. Ignoring audiences’ opinions: 

Audience acts as a mirror in the social media marketing world. If our content is good, they will reflect the same and vice-versa. Therefore, it will never be wise to ignore audiences’ opinion or feedback and run on a track different from them. On social media, communication is a two-way process, and one cannot communicate without listening. Therefore, ignoring audiences’ opinion was never wise and will never be wise!

  1. Quantity over quality: 

Another huge mistake which organizations make is choosing quantity of posts over quality of posts. An average post will bring ten people, but a splendid post can bring up to fifty people, so why choose quantity of posts over quality of posts? Choosing quantity can also make the audience irritated and agitated as they will have to watch ten posts of average content instead of two posts of splendid content. So, what will you choose, quantity of posts or quality of posts? Well, we prefer quality of posts!

  1. Posting same content across all social media platforms: 

One is making a huge mistake by posting the same content across all social media handles of the company. Audience can be easily irritated as they are witnessing the same content over various social media platforms. A simple way to avoid this mistake is by choosing and creating posts for different media platforms in different ways.

  1. Too much of self-promotion:

Promotion one’s own business too much can also be a huge mistake as the audience has to watch you boasting about yourself. An optimal amount of self-promotion is considered healthy and fruitful for the business. Exceeding this equilibrium level can prove to be harmful for the business. Therefore this technique of promotion must be used, but in optimal level.

So, these were some of the most common mistakes which organizations make while marketing on social media platforms. These mistakes are common and can be avoided with just little care!

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What is the optimum budget for Digital Marketing? https://optemizer.com/2021/07/22/what-is-the-optimum-budget-for-digital-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-the-optimum-budget-for-digital-marketing https://optemizer.com/2021/07/22/what-is-the-optimum-budget-for-digital-marketing/#respond Thu, 22 Jul 2021 11:20:49 +0000 https://optemizer.com/?p=3424 Over the last decade, the number of internet users has increased by an unfathomable number. Initially, the internet was only used by the ‘tech savvy’ people, but today it is the basic necessity of every household. From the youngest member of the family to the eldest member, everybody has their particular requirements for the internet. […]

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Over the last decade, the number of internet users has increased by an unfathomable number. Initially, the internet was only used by the ‘tech savvy’ people, but today it is the basic necessity of every household. From the youngest member of the family to the eldest member, everybody has their particular requirements for the internet. This widespread use of the internet gives all the more reason for the sellers or service providers to promote their product online where there is mass engagement. Businesses are tapping into the best of the opportunities through the digitalization of marketing. The business houses have started hiring or outsourcing their marketing team from a good marketing agency, which can enable them to garner the audience that is present in the virtual world of the internet. Digital marketing plays a very vital role in shopping decisions that shoppers make online. It’s all at the courtesy of a good marketing agency how well they put forth your product or service. The overall objective of a digital marketing firm is to connect the buyers and sellers online who are fit to each other’s needs. It’s probably why as many as 95% of organizations have increased their digital marketing budget in recent years.

Digital marketing has proven itself to be the most efficacious form of marketing in today’s dynamic world. This is why most of the profit-making organizations allot a specific portion of the budget solely for the digital marketing agency. But often, the question of what should be the optimal budget stands in the mind of several people. Digital marketing is very intricate in its approach and involves a number of strategies that are equally important. In an ideal approach, it’s suggested that your marketing budget is somewhere close to 7% to 15% of your absolute business income – the middle spot is around 9-10%.

When you realize precisely how much your financial plan is and have a rundown prepared for the entirety of the digital marketing to use in 2021, it’s an ideal opportunity to begin apportioning that financial plan to the different strategies. It’s ideal to assign the main part of your financial plan to a good digital marketing agency that has demonstrated effectiveness before while additionally guaranteeing that they’re in accordance with your objectives. There is no arrangement that works for everybody – every business is subjective, and proposals will differ extensively relying upon your industry, specialty, your business objectives, and obviously, your actual financial budget. That is the reason you need to remember these things when you plan your spending plan and dispense assets.

The better the budget allocation for the marketing firm, the better will be its services. Uniting the information from these valid sources in the marketing network should assist you in deciding the amount to spend on the same and where to apply those investments. Most importantly, one must look-out for a good digital marketing firm that is not only committed to their client but is also value for money. They must provide you with their individualized services, and they must utilize the budget allocated to them to the best of their potential. This would help both the parties in this situation; it will help the businesses to reach out to a larger targeted audience, helping their business reach new heights, and the digital marketing agency would be benefited by having a loyal clientele, which will, in turn, help garner more of the businesses to reach out for their digital marketing company because they have proven their mettle. It is a win-win situation for both.

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5 tips for selling your product on an e-commerce website https://optemizer.com/2021/07/22/5-tips-for-selling-your-product-on-an-e-commerce-website-2/?utm_source=rss&utm_medium=rss&utm_campaign=5-tips-for-selling-your-product-on-an-e-commerce-website-2 https://optemizer.com/2021/07/22/5-tips-for-selling-your-product-on-an-e-commerce-website-2/#respond Thu, 22 Jul 2021 11:19:01 +0000 https://optemizer.com/?p=3423 With the internet era being on its prime and businesses having their approach digitalized, there is a fierce rat race amongst the monopolistic established sellers in the e-commerce industry. Selling in today’s dynamic world isn’t just a simple cake walk but a tedious walk on a tight rope. So, here are 5 of the tricks […]

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With the internet era being on its prime and businesses having their approach digitalized, there is a fierce rat race amongst the monopolistic established sellers in the e-commerce industry. Selling in today’s dynamic world isn’t just a simple cake walk but a tedious walk on a tight rope. So, here are 5 of the tricks which can aid the sellers to sell their products in a more efficient manner-

1) Plan, Plan and Plan.

For having an upper edge in this widely established industry of e-commerce, one needs to have a strategy and stick to it too. Planning as in how to go about the selling platform- is it entirely online or there is tangible outlet to your business too? Planning about the range of customers to range products to range of incentives provided on the website can help attract a range of customers. This simply translated to keeping one’s priorities sorted in the planning process itself and outcomes will soon follow. This process can also include planning for digitalized marketing since the audience that has to accumulated is an online audience. So, a good digital marketing will enhance your clientele beforehand.

 

2) Handpick the suitable and accurate e-commerce platform

The robust e-commerce industry has quite a few numbers of already existing successful platforms which take out a major chunk of the buyers, so it becomes essential to choose the most suitable one. You, as a seller need to look out where your needs match the most. this includes profit share, audience, incentives offered by them etc. These platforms are the support system of the retail enterprise since they facilitate the smooth functioning of the transactions. The sellers must research options available for them and then come to a rational decision of choosing them.

 

3) Avoid tedious processes

Curtailing customer friction happens to be one of the most dominant factors in regulating the success meter of a seller. The success chances will be higher where the website offered by the seller as a platform is easy to use, customer-friendly and doesn’t include mind-numbing processes of payment or product checkout. This friction caused by tiresome processes becomes the reason why a customer refrains buying the product from a particular seller or website. The seller must ensure a smooth and enjoyable shopping experience for their customers so that they are drawn again and again to buy from the same seller which provides them an easy-going process about the same. These processes could be simply avoided if the website is in the hands of a good website designer. He/she will ensure a butter flow of transactions and other processes for both you and your buyer. 

 

4) Focus on Target audience

The seller should choose a target audience beforehand which will aid him in the near future in optimizing their e-business. By choosing a target audience, the seller gets to know the needs and wants of their customers and surely can customize according to them. Choosing a target audience is a result of hypothesis developed by the sellers and then this hypothesis is thoroughly evaluated by surveys, online forms etc so, it can help the seller accumulating a certain portion of the population. 

 

5) Constant amelioration of the shopping experience

A business is nothing without its valued customers. So, there is a need for constant refinement policy for the business to improve and this principle is equally applicable in e-business as well. there is always a room for improvement stands true in this case. Ask your buyers about their experience and what changes would they want to have for the business is a way of enhancing your trust and acquiring a particular consumer market. Constant feedback, surveys, company calls, upgradation of website etc. will lay a foundation of trust and will help the business to grow in a dynamic world of internet-based businesses.

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Why Should You Have Digital Marketing Agency on board! https://optemizer.com/2021/07/14/why-should-you-have-digital-marketing-agency-on-board/?utm_source=rss&utm_medium=rss&utm_campaign=why-should-you-have-digital-marketing-agency-on-board https://optemizer.com/2021/07/14/why-should-you-have-digital-marketing-agency-on-board/#respond Wed, 14 Jul 2021 08:50:12 +0000 https://optemizer.com/?p=3204 Why digital marketing agency is better than in house marketing team Almost every business is now focussing more on digital marketing than other marketing methods and there is not a single reason to not do so. A major question while setting up digital marketing is whether to hire a digital marketing agency or to have […]

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Why digital marketing agency is better than in house marketing team

Almost every business is now focussing more on digital marketing than other marketing methods and there is not a single reason to not do so. A major question while setting up digital marketing is whether to hire a digital marketing agency or to have an in-house marketing team. Both of these have their own pros and cons. In this blog, we will discussing why one should hire digital marketing agency in place of having a whole department for the same.

  1. The indispensable Learning Curve: 

Creating a new department for marketing can take a long time along with the learning curve of employees as they get to know about the business. This would further delay the creation of strategies about the future plans of the business. But hiring a digital marketing agency eliminates all these possibilities and one can get started with the marketing campaigns almost immediately. The business will not have to set-up a team or have to navigate the learning curve of its employees. It also makes it easier and more efficient for the senior managers as they can contact the agency directly and check the status of the campaigns.

  1. Major focus can be given to the business: 

Having a digital marketing agency on-board helps the management to focus on the business activities rather than getting diverged and checking the marketing activities. As business activities are totally different from marketing activities, having diverged attention can ruin both the tasks. So, having a digital marketing agency can help you to focus primarily on the business activities.

  1. Outsourcing cutting down the overall costs: 

As we outsource the marketing work, the overall costs of the business decline. Hiring a digital marketing agency is cheaper than having a whole separate department for marketing. The cost of hiring a digital marketing agency can be higher in the short run, but in the long run outsourcing digital marketing operations is more efficient.

  1. New and Innovative Ideas:

Digital marketing agencies dan produce better and more innovative ideas rather than in house marketing team. This could be because, the inhouse marketing team only perform marketing functions for one organisation whereas digital marketing agencies perform marketing functions for array of varied businesses. So, it would not be wrong to say that digital marketing agencies can produce fresh and more innovative ideas than in house marketing team.

  1. Expanding your brand reach: 

Digital marketing agencies help in expanding your brand reach tremendously as they have existing leads. Along with this, this would be of greater benefit as you can do marketing at your level also and at a higher level with the agency as well. Digital marketing agencies specialize in promotion of brands through online means by establishing and maintaining relationships with customers. You can get a better keyword research and buyer persona development by working hiring a digital marketing agency.

So, these were some of the most important reasons why one should go for hiring digital marketing agency rather than having an in-house digital marketing team. Hiring a digital marketing agency is both time and cost effective and they can give you better and quantified results. So, what will you choose an in-house digital marketing team or hiring a digital marketing agency?

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How effective is Content Marketing? https://optemizer.com/2021/07/14/how-effective-is-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=how-effective-is-content-marketing https://optemizer.com/2021/07/14/how-effective-is-content-marketing/#respond Wed, 14 Jul 2021 08:47:49 +0000 https://optemizer.com/?p=3202 Content marketing involves the creation and sharing of content in the form of videos, blogs, vlogs, etc digitally to promote brands and stimulate interest of audience in the product or service. Brands are now specifically focussing on content marketing as it has a lot of scope and is amiable with all the other marketing methods. […]

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Content marketing involves the creation and sharing of content in the form of videos, blogs, vlogs, etc digitally to promote brands and stimulate interest of audience in the product or service. Brands are now specifically focussing on content marketing as it has a lot of scope and is amiable with all the other marketing methods. So here are some reasons why content marketing is imperative for any business and how you can use it to your maximum benefit:

  1. Positive experience for the audiences:

Great content acts an important factor for audience satisfaction. This satisfaction will eventually make the audience habitual of your product and service and will make them to stick around the product. With great content marketing you can also attract new consumers and can reinforce a positive brand image in front of them. Content marketing helps in building a personal and interactive relationship between the organisation and its consumers.

  1. Increased visibility:

Search Engine Optimisation makes original, high-quality and consistent content more visible than the plagiarised, low-quality and inconsistent content. Because of this your business will become more visible and transparent and your audience will also trust you more. Hence, Search Engine Optimisation is greatly affected because of content marketing.

  1. Enhancing brand awareness: 

Content marketing done in the right direction will enhance brand awareness and will attract more consumers. This is done in a unique way by content marketing. The content you market not only just ranks your page but also make it appear everywhere so that it is visible to your potential consumers as well. But to execute and to maintain a good brand awareness you must know about the topics your consumers are interested. Then the next step is to produce content as per the consumers requirement.

  1. Economical and efficient: 

If employed in the right direction, content marketing can be the most cost-effective marketing strategy available as it covers array of other marketing strategy. The cost of content marketing in the short run seems mind-boggling but in the long run it is the more efficient than regular advertisements, video marketing or marketing done using traditional marketing methods.

  1. Can lead to effective conversions: 

‘Conversion’ refers to the end-goal of your marketing strategy. It can be more sales, interaction or any other goal which you want to fulfil. These conversions also act as the best indications reflecting the effectiveness of your content marketing strategy. Original and high-quality content can convert interactions into more conversions. For this to be true, the content must be kept up to date and as per the interest of the audience. This will provide the best results in the long-run more conversions can only be made in a longer span of time.

So, these were some of the reasons why and how content marketing can be made effective. With the right direction and perusal, content marketing can become the best marketing strategy one can use. In the short-run, it is possible that content marketing will produce only bottom-line results, but in the long-run it is definite that it will produce the best results is used properly. Hence, this is how content marketing can be made effective in the short and long run.

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Social Media:Before/During/Post Covid-19 https://optemizer.com/2021/06/29/social-mediabefore-during-post-covid-19/?utm_source=rss&utm_medium=rss&utm_campaign=social-mediabefore-during-post-covid-19 https://optemizer.com/2021/06/29/social-mediabefore-during-post-covid-19/#respond Tue, 29 Jun 2021 07:10:36 +0000 https://optemizer.com/?p=2732 We are residing in the era of digitalization where we have the access to connect to the world with mere buttons and algorithms. Socia Media, since the age of Internet has been an indispensable part of our lives. Today, social media holds such an influential power over us that we hardly can stay without using […]

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We are residing in the era of digitalization where we have the access to connect to the world with mere buttons and algorithms. Socia Media, since the age of Internet has been an indispensable part of our lives. Today, social media holds such an influential power over us that we hardly can stay without using a social media platform. The origin of social media dates back to the launch of the first social media site in 1997, called ‘Six Degrees’, but this trend of social media actually rose to fame after the launch of Facebook in February, 2005. Facebook was an instant hit and redefined the meaning of socializing.

Thanks to a number of social media platforms today that we have the world on our literal fingertips. The timeline today has been divided into 3 segments and it is not A.D, B.C and C.E but Pre, During and Post Covid Era. The Novel Corona Virus had a devastating effect on the world economy. Apart from taking a toll on the financially, it took a great toll on Psychological health of the people as well since humans are the social animals and need constant validation for the same.

Social Media before Covid-19 was a mere source of entertainment and social activities. People shared their personal lives with a fascinatingly attractive approach. It was all a game of who’s getting more likes and more comments. Social media back then had turned into a series of competition where every person active there had one goal: to feel admired and appreciated for the same. All the exotic stuff about an individual’s life was out there portrayed on social media in a golden light. Everybody showed their best aspects of life on social media and let people believe in the half-life that they were living.

A medium of interacting with the people around and learning the new cultural aspects was staple of social media back then. The times before social media, a pen friend happened to be somebody who lived in another city or country and the two people communicated or socialized only through letters or telegram. But Social media came in and revamped the meaning of this term and this was later acknowledged as a friend whom you’ve never met and is your friend through social media. Digitalized media in terms of socializing has proved to be very useful in bringing about such trends.

To place this into perspective, individuals were utilizing social media principally to keep in contact with what their friends and family were doing and to share their insight or insights about their own lives.

Social media during the Corona era reached greater heights in the audience number. Individuals in Lockdown had nothing but to use social media and stay in touch with people in a literal virtual manner. This garnered audience from all age groups particularly during the lockdown.

The social media changed in quite a dramatical manner since in the very first month of lockdown, in April, social media saw a substantial rise in the usage of social media and people admitted in using social media beyond the conventional time limit. Levels are beginning to stabilise from the initial spike, but 43% still admit logging in for longer because of the outbreak, and 19% today say they’ll carry on spending longer on social media.

Social media also became more empathic in their approach since everybody was now facing the same challenges and Individuals recognized social media in an all the more encouraging light share their stories of mental health during lockdown. This collective approach of mental health was taken in a very positive light and staying in home and having the same monotonous routine became the ‘new normal’. People also shifted from consuming content to actually creating it.

They found a new source on social media to showcase their creativity in the best form possible through the creation of content. This small video popularity resulted in Instagram reels being such a hit in the lockdown. This gave rise to several new creators online to portray their talents. In the similar way, People found out their new job as well as the famous creators on social media earned quite a hefty sum if they had a good number of followers.

Similarly, social media assumed greater responsibilities from people as they took their businesses and gave them a ready-reckoner platform for utilization. Small businesses took it to Instagram and Facebook to launch themselves. This proved useful to them as they were able to have a hold of their target audience and they flourished in this robust environment of social media.

A heightened surge in use of video calling was also witnessed in this period where house party, google duo and facetime was very popular in socializing face to face but virtually. this enabled many people to feel as a collective community. We witnessed this sense of belonging when the social media brought the whole world together in “Black Lives Matter” movement that emerged through Social media.

Social media proved its contribution in keeping us connected during the crisis. In fact, during the outbreak people have opened up about the struggles they’ve been facing on public and private channels. The crisis has somewhat brought back the “social” aspects of social media.

Much can’t be said for the future but It is more likely predicted that in the post-Covid Era, many of the current trends would be passed down the further times too. There would been increased dependence on natural, client-oriented content post-pandemic.

The importance of data management which will be practiced in the post pandemic and priority would be given to data ownership. Video creation has been quickened by the Covid episode, and it’s a conduct we hope to continue in the post-COVID reality. Social Media will also now focus on customer loyalty since they know the portion of audience that they want to cater. the lockdown months gave them plenty of time to observe the naturalistic behaviour of content consumers online.

Covid-19 is in a stabilized situation after the introduction of the vaccine in the world for the same, yet none of the speculative models can precisely depict what lies in front of us. There is one silver lining on the haze of this pandemic, it is that it gave us time from social media as usual and urged us to consider what future we need for ourselves, for our society and the whole humankind.

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Services Rendered by us https://optemizer.com/2021/06/29/services-rendered-by-us/?utm_source=rss&utm_medium=rss&utm_campaign=services-rendered-by-us https://optemizer.com/2021/06/29/services-rendered-by-us/#respond Tue, 29 Jun 2021 07:02:05 +0000 https://optemizer.com/?p=2731 We are committed to offer our clients a plethora of services, with a surety of standardization and true devotion with the best of our abilities. The following are the services that we render- 1) PPC (Pay per click marketing) Pay per click is literally translated into a branch of marketing where the ads get displayed […]

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We are committed to offer our clients a plethora of services, with a surety of standardization and true devotion with the best of our abilities. The following are the services that we render-

1) PPC (Pay per click marketing)

Pay per click is literally translated into a branch of marketing where the ads get displayed on the prominent search engines and every time a user clicks on the ad through the medium of search engine, the advertiser has to pay a small fee to the search engines. It is a way of luring the customers into increasing the website traffic in a very moderate manner. It is one of the widely used form of marketing where it proves to be a win-win situation.

2) SEO (Search Engine Optimization)

Search engine optimization has been a very commonly-used term in the contemporary world of digital marketing. Any person familiar to the world of digital marketing knows that SEO is the new dawn of this arena. In a very comprehensible manner, SEO is the refinement of a website in a certain manner that your content is identifiable when the search engine sends in the crawlers. Crawlers detect the articles or the content that is pertaining to the needs of the searcher and hence, SEO assists your website in being visible. The prime purpose of this process is to make the search engines aware of the content being published by a particular website.

3) Social Media Marketing

With the 21st century complimenting the lifestyle of generation Z, Social Media Marketing is immensely popular among people nowadays, particularly the younger generation whose staple diet is Social Media. It is the utilization of social media as a platform to build a client base, augmenting the sales and hence, captivating more website traffic. This includes intriguing the audience through interactive sessions, polls, exclusive deals, aesthetic posts and videography and running social media advertisements.

4) Website Development

Website development is the construction of a website, so as to appeal the masses. Aestheticism in a website attracts a wider range of customers to interact with the website. The web developers use a bunch of coding methods to make a website user-friendly and the process of exploring the websites from a customer’s point of view, remains smooth as butter. The reason behind making a website appear effortlessly aesthetic, is Website Development.

5) Content writing

Content writing is the way amplifying the structure of a website. It is the literal foundation of the same. A website with noteworthy content is always triumphant among the other fierce competitors. It is the process of creating content for the website that aim to sell a particular product. Content writing is not limited to writing articles but fashioning the way of writing in videos, campaigns and other platforms. The main aim of this process is to make the website popular by its influential and robust content.

6) Mobile App Development

Through the Mobile app development, we serve the purpose of user-friendliness throughout a bunch of available devices. Mobile app acts as a magnet to attract the audience who feel lethargic about the tedious process of app exploration through devices like laptop and computers. By creation of a mobile app, one can definitely garner a lot of audience and also rise to fame.

7) Digital strategy and Analytics

This process involves tactical planning of the digital medium in order to prosper well in the field of digital world, where the competition becomes fiercer on a daily basis. The main aim of this process would be to strategize articles, advertisements and posts, so as to gain maximum profits possible from a given situation. Digital analytics help in knowing where the website needs more work in order to lure a concrete clientele. The digital analytics needs professional analysts, who determine the area of improvement or the area which is reaping the highest profits. This, in turn aids the Digital strategist to formulate the next strategy for future ventures.

8) Video production

Multimedia is always the icing on the cake. Even the dullest websites can become vivacious, in no time. Video production sought to cater the needs of the consumers who gorge on visuals. Video is by far the most effective form of multimedia that creates a lasting impact on the viewers. Through video, the things get embedded in the mind of the consumers and hence, proves its efficacy with time. Production of a video will intensify the sales and its online traffic too.

9) Email Marketing

Since the era of internet and digitalization, Emails have conquered almost whole of the population across the globe. Hardly, there would be any person on this planet that doesn’t have an email. It’s the most extensive approach since it reaches out to masses in no time. This type of marketing calls out for constructing a client base through the medium of emails. Several advertisements are displayed and random survey emails are sent. But these emails are usually sent along with incentives for the consumers, so as to bring them to visit the website. It is a paradox, how by sending an email with incentives included, drive the online traffic ‘organically’ towards a firm.

10) Online Reputation management

In Online reputation management, we will supervise the company’s digital standing and how it has to be sustained throughout the brutal competition with the other firms. The management requires us, putting our best foot forward in order to regulate the virtual reputation that the company upholds. This eventually effects the digital traffic that a website encounters on a daily basis. Hence, it requires a constant monitoring which will be done with utmost professionalism and determination.

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Instagram: The marketing giant! https://optemizer.com/2021/06/28/instagram-the-marketing-giant/?utm_source=rss&utm_medium=rss&utm_campaign=instagram-the-marketing-giant https://optemizer.com/2021/06/28/instagram-the-marketing-giant/#respond Mon, 28 Jun 2021 04:44:49 +0000 https://optemizer.com/?p=2706 How can you sell and earn from Instagram?  Instagram is the most viable form of social media in today’s modern and dynamic world.  It is not only used by youngsters but also by almost all age brackets because Instagram caters to needs of people all over the world. From personal accounts to businesses, everyone is […]

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How can you sell and earn from Instagram? 

Instagram is the most viable form of social media in today’s modern and dynamic world.  It is not only used by youngsters but also by almost all age brackets because Instagram caters to needs of people all over the world. From personal accounts to businesses, everyone is invested actively on Instagram. In this era, Instagram has become one of the major platforms where individuals use digital marketing to expand their business. So, here we present you some of the most imperative ways to sell and earn from Instagram.

Business profile if the key:

The foremost step you need take to actively sell and earn from Instagram is to convert your profile into a public business profile. Audience can engage actively and without any hassle if the account is a business profile. With the help of business profile, customers also get an opportunity to contact you directly as you provide your contact details. Once you have a garnered a certain set of audience, the brands may contact you for sponsorship and that’s one way of actually minting money out of Instagram. Charging for sponsored posts, is a basic staple for most of the influencers.

Store option at Instagram

Instagram shop is one of the most effective way, of businesses to display and represent their commodity with least cost possible. It is actually one of the most economical option for enterprises to expand their audience. Thrift stores and home bakeries are a great example of how people have taken Instagram for more than a mere social media. A proper and functional option is available on Instagram for enthusiastic shoppers to buy from small businesses. Most of the business that were established during the pandemic, actually got their reach and audience from Instagram only. It acts as a backbone for small business organizations.

Become a brand promoter/influencer:

Once, a person or an enterprise has established its niche audience, the further step in their journey is to associate themselves with certain brands in order to keep the income flowing in a steady manner. Brands do look for people who can actually promote their product among the masses without bearing the extra costs of photoshoot with a model. This enables them to enhance their public image and captivate a larger audience.

Provision of Instagram management services:

This option is beneficial to those people who are camera conscious or do not like to present themselves in the public eye. Yes! This option is for people who can actually help out newcomers in the Instagram market to construct their strong foundation of their image. Digital marketers are one of those mediators between you and your dream audience. Through the magic of digital marketing, mediation between the influencer and the masses are a no biggie in contemporary times like these. Digital marketing is the exact type of business that supports you from behind and push you to the main arena of the public domain.

So, above-mentioned course of actions aids you to make a living out of dynamic social media platform, Instagram. It’s not as tough as it seems, given the right kind of resources, finances and social links. Instagram has successfully catered to a lot of upcoming businesses by giving them the right environment to authenticate themselves with the society. Now, all these options must make everyone head to Instagram straight. So, what are you waiting for?

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Helping you to increase increase your google score https://optemizer.com/2021/06/28/helping-you-to-increase-increase-your-google-score/?utm_source=rss&utm_medium=rss&utm_campaign=helping-you-to-increase-increase-your-google-score https://optemizer.com/2021/06/28/helping-you-to-increase-increase-your-google-score/#respond Mon, 28 Jun 2021 04:42:47 +0000 https://optemizer.com/?p=2705 How can we improve our Google Ads Quality Score?  Google is the most extensively used browser worldwide. About 65% of the world’s population uses google as their primary browser. So, concluding we can say that google ads act as a medium to reach masses as soon as possible. You must have noticed how google ads […]

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How can we improve our Google Ads Quality Score? 

Google is the most extensively used browser worldwide. About 65% of the world’s population uses google as their primary browser. So, concluding we can say that google ads act as a medium to reach masses as soon as possible. You must have noticed how google ads pop up, during any search of hours and how those ads are related to your previous searches. One of the most important elements of google ads is its score which is a determinant of how competently the ads classify themselves in accordance with the other advertisers. In simpler terms, it is a comparison between two ads in terms of numbers which dictates the popularity of the advertisements.

However, this quality score is not a criterion to ascertain the key performance. Now let’s discuss some factors which can aid you in escalating he google ads quality score.

Relevancy

One of the most prime factors in increasing the ad score is, relevancy. The relevancy of a particular ad influences the target audience in an unfathomable manner. An ad can either hit homerun among the masses or could not even stay in their attention for a little while. So, this is how relevancy comes into the big picture, because it gives a relatability factor to the audience. A popular relatable ad would earn tons of revenue if, using the proper keywords under the Search Engine Optimisation (SEO).

Customer Ordeal

In making any business successful, the sole credit goes to the customers. So, as a business organization ourselves, we must aim to make the customer experience as smooth as possible. This in turn builds a foundation of trust between the organizations and the customers. Customers would prove their loyalty by sticking to a single business organisation which subsequently helps in surging the google ad score. In the long run as well, the customers will be persistent for your product or service which will be beneficial for your business to fulfil the long-term goals.

Your Past Performances

Another important factor that affects the google ad score is the past performance and long-standing image of your organization. Famous brands like Vodafone, Hutch and Virgin mobiles are a certain example of how past performances led to strong ad formations which in turn became admirable by the masses for a very long time. Nobody in the near future can actually forget pug being called as the Hutch dog or Zoo Zoo cartoons from Vodafone.

Click Through Rate

Through many articles before, you must be acquainted with the term pay per click (PPC). So, click through rate is used to quantify the success of pay per click results in search engines. It is a ratio of clicks done on a particular link or certain options which induces further action to the number of incidents where audiences were exhibited to the particular link. For example, ‘See more’ option on Wikipedia for you too ascertain for the knowledge on the topic you have searched for. It is vital because it aids us in acknowledging our audiences and lets us know what is actually working in our favors and what is not. A low amount of click through rate would signify that the wrong set of audience is being targeted or we as a firm, are not influential enough to make audiences click on the available option.

So, these are some of the factors which prove to be impactful in augmenting your google ads score. A quality score will assist you in manifesting the business to its optimal growth and attain the loyal set of customers and will prove to be economical in terms of resources, time and money in a prolonged run.

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