EMAIL MARKETING / BULK SMS
Well, this form of marketing has been into existence for quite a few years now and continues to be quite popular. We at Optemizer do not indulge in a mechanical practice that is only limited to the number of emails or SMS sent but we also provide end-to-end solutions inclusive of content management. Optemizer majorly focuses on the target segment and clientele while keeping the primary objectives into an achievable reach.
What are the reasons for the increase in demand for Email Marketing?
If we look at some statistics, we can understand why the demand for email marketing is increasing.
- Where people used to buy 0.59% of products through social media, now they are buying 4.24% through Email Marketing.
- Most of the users prefer to receive promotional offers via email, while only 18% of people like to advertise on social media.
- There are many blogs, websites, or companies on the Internet, almost all of them are using Email Marketing Strategies to promote their business, product, or online services.
- An email campaign gets 8 times more clicks than a Twitter campaign.
- According to a report, the number of email users in 2016 was about 3.6 billion, who send about 269 billion emails every day.