How can we improve our Google Ads Quality Score?
Google is the most extensively used browser worldwide. About 65% of the world’s population uses google as their primary browser. So, concluding we can say that google ads act as a medium to reach masses as soon as possible. You must have noticed how google ads pop up, during any search of hours and how those ads are related to your previous searches. One of the most important elements of google ads is its score which is a determinant of how competently the ads classify themselves in accordance with the other advertisers. In simpler terms, it is a comparison between two ads in terms of numbers which dictates the popularity of the advertisements.
However, this quality score is not a criterion to ascertain the key performance. Now let’s discuss some factors which can aid you in escalating he google ads quality score.
One of the most prime factors in increasing the ad score is, relevancy. The relevancy of a particular ad influences the target audience in an unfathomable manner. An ad can either hit homerun among the masses or could not even stay in their attention for a little while. So, this is how relevancy comes into the big picture, because it gives a relatability factor to the audience. A popular relatable ad would earn tons of revenue if, using the proper keywords under the Search Engine Optimisation (SEO).
In making any business successful, the sole credit goes to the customers. So, as a business organization ourselves, we must aim to make the customer experience as smooth as possible. This in turn builds a foundation of trust between the organizations and the customers. Customers would prove their loyalty by sticking to a single business organisation which subsequently helps in surging the google ad score. In the long run as well, the customers will be persistent for your product or service which will be beneficial for your business to fulfil the long-term goals.
Your Past Performances
Another important factor that affects the google ad score is the past performance and long-standing image of your organization. Famous brands like Vodafone, Hutch and Virgin mobiles are a certain example of how past performances led to strong ad formations which in turn became admirable by the masses for a very long time. Nobody in the near future can actually forget pug being called as the Hutch dog or Zoo Zoo cartoons from Vodafone.
Click Through Rate
Through many articles before, you must be acquainted with the term pay per click (PPC). So, click through rate is used to quantify the success of pay per click results in search engines. It is a ratio of clicks done on a particular link or certain options which induces further action to the number of incidents where audiences were exhibited to the particular link. For example, ‘See more’ option on Wikipedia for you too ascertain for the knowledge on the topic you have searched for. It is vital because it aids us in acknowledging our audiences and lets us know what is actually working in our favors and what is not. A low amount of click through rate would signify that the wrong set of audience is being targeted or we as a firm, are not influential enough to make audiences click on the available option.
So, these are some of the factors which prove to be impactful in augmenting your google ads score. A quality score will assist you in manifesting the business to its optimal growth and attain the loyal set of customers and will prove to be economical in terms of resources, time and money in a prolonged run.