It is rightly said that ‘The only constant in this world, is change.’ In this present-day world of marketing where there’s an intense competition, marketers have to be dynamic in their approach in order to garner audience from all walks of life. The only thing that gives them an upper edge against their rivalry is their marketing strategy. It is always subjective and varies from business to business. So, here are 5 digital marketing trends that marketers might want to add in their strategy checklist –
1) Interactive Bot
You might have seen that when you visit some latest website, it usually has a chat box that greets you welcomingly. They mostly sound human but are actually bots. They are designed in such a manner that they assist consumers on their way to a website discovery. They help them with all their queries and aids them to get a wholesome experience as a consumer.
2) Personification of experience
People these days, love a touch of warmth with personalisation of their experience. By personalisation, the consumer feels homely and wanted. Consumers are genuinely pestered by unnecessary ads making their journey on the websites a tedious one. By personalizing their emails, content, product preferences, you engage that audience for a long time which will eventually increase the traffic. This also builds up a loyal client base for the website owners. A good example of this is the Emirates airlines. They have an app where they count the number of times people have taken flights with them and when they reach a certain milestone, they are given rewards and other benefactory commodities and services personalized just for them.
3) Celebrity Marketing
There’s a presence of uncanny trust among a celebrity and their loyal fanbase. somehow, everything out of their favourite person’s mouth seems like a golden arrow which will never miss its shot. Since, they are the face of the organization, this assumption makes this particular type of marketing trend very popular yet effective. Consumers find this trend pretty legitimate and proceed further with this notion that a certain celebrity trust a particular brand. These influencers are either very famous instagrammers or are an established movie star.
4) 360-degree Virtual experience
By the grace of a Virtual experience, consumers can before-hand get familiar with the surroundings they are about to encounter. This gives them a sense of belonging even before interacting with the environment physically. This trend particularly in youth, is surging new heights. Various malls, shopping outlets and even Universities offer this amazing VR feature that makes them attractive and appealing to people.
5) Participatory Content
This type of content is the one where its primes existence is for the audience to be engaged and be captivated. Participatory content comes in many forms like Games, fun quizzes, personalised predictions, polls etc. This has always proven to be worthy in capturing audience and swinging them in business’s favour since they are familiarised with the kind of attention they’ll be given in future.
With the contemporary world businesses being determined to make niche for themselves, it is important for the marketers and the organisation to put their best foot forward in making their consumers feel wanted and alive. All these trends are yet to rule and conquer the markets of the upcoming year of 2021 and soon many trends will follow-up which will be instrumental to both the established and newly-launched business organisations.