● What is influence marketing?
This is a very strategic approach to promote your business or products in this era of ‘living your lives in front of a screen’’. The brand reaches out to an influencer or a company who promotes products, these influencers have a huge audience and influence on a lot of people of different ages depending on their content, so if you want to promote your product this way
you can make sure they see the ad because who misses a story update?
● Some benefits
There are various benefits of this branch of marketing like,
1) Reach a bigger audience and a bigger reach.
2) Personal reviews give the brand a good impression and authenticity which helps in
gaining the trust of people in the brand.
3) Grow a social following, you get more followers and more audience to follow your
content and keep up with you.
4) Increase site traffic get more people to visit your official site and get your site to pop
up in the top results
5) Get more leads or more ideas or audience to diversify the product
6) Last but not least it drives sales, like some influencers partnering with the brand and
get 20% of their coupon code and 20% of that purchase price.
SOME POINTS TO HELP YOUR BUSINESS THROUGH
1) SELECT ONE FINAL GOAL.
You should be very sure about what you want to present in the market, do you want to promote a product more or if you want to launch a new product or a new line, or just want to drive more sales to select the right influencer.
2) PICK THE RIGHT SOCIAL MEDIA PLATFORM
After you chose your goals the next step is to see what platform suits you and your business the best. Different audiences are there on different platforms for different interests, for example, Instagram is more inclined towards posting beautiful pictures, and interesting videos might do better on platforms like Facebook or youtube. It is your goal which decides what platform you should go for.
3) CREATE AN EXPERIENCE AROUND YOUR BRAND
Make sure that your brand comes alive and for that to happen influencers need to build experiences around your product or create content about your product and promote it you need to let them share their experiences with the followers this way the followers will also
relate to the product and form a positive behavior towards it.
4) PICK THE RIGHT INFLUENCERS
To make sure that the right message is being given to the audience you need to choose the right influencers, the ones with more followers of course to reach a larger audience, you need to make sure that your and the influencer’s target audience is the same and lastly it
should be consistent as consistency and hard work goes a long way.
5) ASSOCIATE YOUR BRAND WITH A SOCIAL CAUSE OR TAKE PART IN A
There is this branch of marketing known as cause marketing and it can be effective for boosting brand vision and customer loyalty. According to
some stats, almost 80% of consumers would be interested to buy from an unknown brand if it’s strongly committed to fulfilling its corporate social
responsibility. so cause marketing and influencer marketing goes a long way together. Influencers can help you promote a cause that the audience
will relate to. Promoting the message through trusted, influential individuals rather than solely as a brand can leave more impact on the
6) LONG TERM COLLABORATION WITH INFLUENCERS
You can collaborate with influencers for a specific purpose like an event, a special line, or may be for a short time purpose but to promote your brand you need to launch campaigns which in involve the influencers for a long time so that there is consistency in promoting your product or business, long term marketing strategy is always a win situation.
7) COME UP WITH A HASHTAG
Hashtags can be a great way to get attention towards your brand, you can make a unique
hashtag related to your project or brand trending with the help of the influencers. The
followers will be encouraged to use the hashtag as well when the influencer they follow will
use it this way more people will be attracted towards the brand and likewise more promotion
of the product. You can also take part in hashtags that are trending to get in the notice and
support something and gain an audience from there.
8) MAXIMISE YOUR VISIBILITY TO GROW YOUR BRAND
It’s important to have a wide vision and an optimistic one. You should be engaged on as
many platforms as possible to keep your brand on the move. That being said you should not
indulge in platforms where your target audience isn’t present for example if you are aiming at
a teenage audience, Linkedin is not the place for you. And if you want to grow your brand
you should not miss Instagram in specific, it has been proven the highest engaging platform.
9) EMPOWER INFLUENCERS TO CREATE UNIQUE AND ENGAGING CONTENT.
The main reason to engage with influencers is that influencers know how to attract an
audience and keep them entertained. So when we let influencers promote our product there
is this uniqueness and authenticity to the product which is added and which attracts the
audience differently. If the company gives all the influencers the same script and tells them a
specific way to promote it, it will eventually kill the hype and become monotonous which we
have to avoid.
10) BUILD HYPE BY OFFERING SNEAK PEEKS TO INFLUENCERS
As mentioned earlier, influencers know how to engage their audience using their unique
content. So they will also know how to bring excitement to their followers, and build hype
about a new product, even if it’s from an alien brand.
If influencers build up enough hype about your product or service, it can help you become an
established name in the industry.
11) COME UP WITH COMPETITIONS/ CONTESTS/ GIVEAWAY TO INCREASE
The best way to keep the audience interested or attract more people is to put a price on it,
giveaways are the best way to attract people towards your brand because who doesn’t like
free products? And if your contest rules require contestants to create their content, it could
further reach more people. During this process, your brand can gain visibility and engage a
● What is influence marketing?