In India, access to the internet has proliferated widely in the last decade. There is an ever-growing use of mobile phones, computers, and laptops which simultaneously direct towards the growth of digital channels both in strength as well as intensity. India has transformed into a full-fledged market and surfing Google for information and using websites for online purchases has become a daily stint.
This transmogrification of the Indian market has flourished further to create Digital Marketing as a major source of enhancing business through the internet. Digital Marketing is thriving at a rate of 25-30% in India on an annual basis. Owing to this rapid growth, high-speed digitization, online portals, social media channels, etc. have resulted in unfathomable success.
Digital Marketing Over the Years!
Indians always relied upon traditional marketing methods such as door-to-door advertisements, radio announcements, word-by-mouth publicity, and TV commercials. But it was before the internet came into being. Marketing tools have changed and have made it easier to delve deep into a larger segment of potential audiences and consumers, that too with minimal efforts.
Current Scenario in India
According to the International Journal of Advanced Research Foundation, India is currently undergoing a golden period of digital marketing growth ever since 2013 and it continues till 2020. The reach of digital marketing is distending with a rise in the number of laptop and mobile phone users. This shift is revolutionary for the existing marketing structure in India and has been delivering promising outcomes since.
- Rise in websites
- Increase in Mobile Phone usership
- Online shopping
- Home deliveries
Each of these ways is intrinsic to the soul of internet-based marketing and adds to the popularity of big as well as small businesses. Digital marketing accelerates public involvement and makes it accessible to a wider set of audience. Whatever that is there on the web greatly influences the lives of people in real-time thereby increasing engagement, sales, and profit.
Promising Future Ahead
A highly methodical and practical application of digital marketing standards has created a huge impact on local as well as well-established ventures. It is all about the right implementation of brainstorming ideas that generate leads and improve the online infrastructure of a platform. The Government of India promotes Digital India which has led to a complete reformation of start-ups, services by adding to their digital empowerment.
With more number of businesses opting for innovative ideation and creating a brand image online so as to reach out to their prospective audience globally, the technicalities of digital marketing are also swelling. Websites, marketing campaigns, blogs, SEO strategies, etc. have occupied the central stage in this game called ‘Online Influencing’ and the need for experts is the need of the hour. Our digital marketing agency boasts professionals with an in-depth knowledge of this field and aim to cater to the needs and requirements of our clients. With a meticulous use of sound skills, imaginative minds, and excellent expertise on what shall work for your business, we perform the role of flag bearers of digital marketing for you.